e-STUDIO Online Marketing Campaign Drives Heavy Traffic

Singapore, 5 May 2010

In line with the recent e-STUDIO revamped website, an online campaign was launched to drive public awareness through an online survey. The campaign received over-whelming response from survey participants and created a surge in traffic to the website.

During the three-week long campaign, participants of the survey would stand a chance to win one of the three Toshiba Netbooks to be given away and a winner will be picked from the survey entries collected each week.

An analytic tool was integrated into the campaign to have an in-depth study on the behavior of the targeted audience. The results collated show that audiences were keen to know more about Toshiba e-STUDIO MFPs as well as office solutions which are beneficial to their business processes workflow.

The three lucky winners to win the Netbooks were from Saudi Arabia, Philippines and Malaysia. One of the winners, Ms. Marie Liselle Ubag-Nova from Philippines, was overjoyed when the good news was announced to her, “Thank you so much! I was the happiest person that day…thank you for making my dream come true...”

The online campaign was a roaring success as Toshiba e-STUDIO had managed to draw visitors to their website and give them a better understanding of what the company has to offer. It was a dream comes true for the winners. It was also Toshiba’s dream to make every office users happy when they use e-STUDIO products and services.

ABOUT TOSHIBA

Toshiba Singapore, Electronics Imaging Division (EID) is the regional headquarter for South East Asia, the South-Asia, the Middle East and South Africa. EID is fully responsible for product planning, marketing, solutions, sales, service, support and distribution of digital multifunction products.

Toshiba began producing its first plain-paper copiers and facsimile machines in 1974. Since then, the range of innovative products have expanded and taken the market in exciting new directions. In year 2000, e-STUDIO line of digital multifunction products (MFPs) was introduced. The e-STUDIO MFPs interconnect diverse workspaces with ease and takes office communications beyond traditional limits. Through sophisticated technology, incomparable functionality, and matchless quality, Toshiba e-STUDIO has earned the trust of customers around the globe.